When you register for an account with us online, place an order with us or send us an enquiry, we will collect certain personal information from you, for example, your name, postal address, phone numbers, e-mail addresses, credit card numbers. We may also obtain information about you as a result of authentication or identity checks. We use this information to identify you as a customer, to process your order, to deliver products, to process payments, to update our records, to enable your use of interactive features of our service and to generally manage your account with us and to provide you with information by post, e-mail, mobile messaging, telephone communications and/or through any other digital means including social network platforms about our products, events, promotions and services. We may also use this information to tailor how our website appears to you and to tailor the contents of our communications with you, so as to make the website and those communications more relevant to you. We may also at times ask you for other information, for example product size and category preferences, age and any special dates (such as birthday and anniversary) which will be used to enhance our service to you. Providing us with this sort of information is entirely voluntary, however we may not be able to process your order if you do not provide us with all the requested information.
We may collect and use non-personally identifiable statistical information about site traffic, sales and other usage related information, which we may share with third parties and advertisers (“Advertisers”). We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertisers have about a particular user, browser, or device to serve the most relevant ads to you and, in turn, improve performance of our ad campaigns. Specifically, our Advertisers may use this data for:
- Targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with the device you have used to access our website and the time of day you may be most interested in viewing these specific ads. For example, you may be shown ads for Bugatchi.com during lunch or commute hours
- Frequency capping: Making sure that you don’t see the same ad too many times.
- Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
- Cross-device matching: Identifying all devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices. For example, cross-device matching helps us NOT show you ads for the shoes you were looking at on your phone but that you already purchased on your tablet. It also helps us match devices so we can honor your opt-out choices across all devices we know are connected to the opted-out cookie.
- Attribution: Monitoring when, where, and at what price certain ads were served by an Advertiser so that we can measure our influence on the marketing result of the Advertiser’s campaigns and overall marketing strategy.
- Reporting Analysis: Analysis of how our ads are performing and gaining insights into our customers. Reporting may include ad metrics from our Advertisers such as impressions, clicks, and conversions (however the Advertiser may define a “conversion,” for example, a sale or a white paper download). For example, if an ad is not performing well (customers aren’t clicking on it), we will be able to see that data and update the ad. With respect to specific cookie data, we limit reporting to cookie activity on the specific Advertiser’s website and which ads were shown whether there was engagement with those ads.
You may opt out of seeing personalized ads from AdRoll at https://app.adroll.com/optout. We do not guarantee that all of the third parties we work with will honor the elections you make using those options. We encourage you to review your privacy options and settings with social media platforms and networks that you use to understand what choices you have about sharing information from those platforms and networks with us.
Additionally, we may take personally identifiable information and de-identify it for our use or to share it in a de-identified or aggregated form with third parties to analyze usage, demographics, interests, performance, services, user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form. We may also use your personal information for our internal marketing and demographic studies, together with non-personal data to analyze, profile and monitor customer patterns so we can consistently improve products and services and understand what may be of interest to you and other customers. In addition, for quality control and training purposes, we may monitor or record your communications with us. You agree to comply with all local laws, rules and regulations regarding online conduct and acceptable content.